Our scope of work spanned on-location shoots across Dubai, capturing the breadth and ambition of the RTA's infrastructure and the city it has helped shape over twenty years. From iconic transport hubs to the streets and waterways that define daily life in Dubai, our team documented the campaign across multiple locations with a consistent creative vision. Content was also produced to support the campaign launch events, with social media deliverables developed in parallel to ensure the anniversary story reached audiences across every platform in a format fit for purpose.